Fergie will be the next Candie's girl · Jan 31, 12:29 PM by Lisa Lief
This just in, Fergie has inked a deal with Candie’s footwear, apparel and accessories. The deal places her front and center as the centerpiece for Candie’s spring campaign.
The campaign will kick off with a TV commercial in select markets on February 11th during the Grammies. Fergie will also make promotional appearances for the brand and Candie’s and Kohl’s (the exclusive merchant for Candie’s) will sponsor her The Dutchess tour.
Previous Candie’s reps include Destiny’s Child, Hilary Duff, Dixie Chicks and Jenny McCarthy.
The in house effort, will feature ads in March issues of fashion, entertainment and lifestyle publications as well as online at teen Web sites, and some TV spots that will air on the major networks.
The ad photos shows Fergie in playful moments. The commercial has her in her Beverly Hills mansion being watched by a voyeur. When she realizes she is being watched, she plays it up in a fun sexy way. The soundtrack is “Glamorous”
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